Meet the Final Four Competing to Be Takis’ ‘Chief Intensity Officer’
Takis® is looking for its very first Chief Intensity Officer, which is exactly as extra as it sounds. The payout is real, and so is the title. The brand kicked this whole thing off with a staged “leak” from Takis HQ, then invited creators to bring their A-game. Creators submitted a 60-second video plus a short brand questionnaire. Takis narrowed the field to a Top 7, and public voting helped push the competition to its Final Four.